Founded in 2017 in the heart of London by Adi Gillespie, UVU was born out of a passion and love for athletic discipline. UVU prides itself on having created a culture and community who share an understanding that sport, and the many facets found within it, has the power to change us for the better.

As a brand we have built a reputation for breaking with convention, exploring new ways to communicate our vision both through product and the visual arts. Our most targeted ambitions for the Club are twofold – to create pieces for the modern day athlete that are functional and strike a perfect balance between sporting excellence and beauty, and to expand our reach through creating iconic, long-lasting, and emotionally driven work to positively impact the sporting community.